this post was submitted on 15 Mar 2025
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Summary

A survey of 100,000 Germans found that 94% refuse to buy a Tesla, signaling a major crisis for the company.

Tesla’s German sales dropped 70% in early 2025 after a 41% decline in 2024, despite overall EV sales rising.

Analysts attribute the slump to CEO Elon Musk’s far-right political endorsements, including promoting the AfD party and making Nazi-related gestures. Musk is under European investigation for political meddling.

With Tesla’s reputation plummeting, industry experts predict further losses in Germany’s competitive EV market.

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[–] SleafordMod@feddit.uk 17 points 4 hours ago (1 children)

94% say they won't buy a Tesla car

A still image of Matthew McConaughey's character from the movie The Wolf of Wall Street. The caption reads "you gotta pump those numbers up; those are rookie numbers".

[–] Corkyskog@sh.itjust.works 2 points 2 hours ago (1 children)
[–] SleafordMod@feddit.uk 1 points 2 hours ago

AfD got 21% in the election though, higher than just 6%. I think it's like someone else in this thread said - the right don't want to buy Teslas because electric cars are seen as "woke", while the left don't want to buy Teslas because they don't like Musk.

[–] MemmingenFan923@feddit.org 9 points 3 hours ago

The left don't buy Teslas because of Elons right political views and his salute.

The right don't buy Teslas because Teslas being electrical vehicles. Electrical vehicles are considered as left / woke in Germany.

[–] mytradingidea@lemm.ee 13 points 4 hours ago (1 children)

This is how we should treat all products and services coming from the US. Promote the European market for a stronger Europe. We have failed here in recent decades. Let's buy EU products for a better future for our youngest.

[–] jabjoe@feddit.uk 12 points 3 hours ago

Also services. Including Google, Apple, Netflix, Amazon, Microsoft, etc. Those American tech monopolies are now a problem for all to see.

[–] mercano@lemmy.world 31 points 15 hours ago (1 children)

If the Tesla board of directors was being responsible to shareholders, they’d have recognized the damage the public perception of Elon is doing to the company and either have him rein it in or outright remove him. However, Elon’s gotten a number of his cronies onto the board, so I don’t think it’s happening unless the shareholders vote out the current board.

[–] kiku@feddit.org 24 points 12 hours ago (1 children)

It's also weird because if they get rid of Elon then people would start looking at the actual fundamentals of Tesla which would lead to a much much lower stock price. In December, Tesla was valued at roughly the same as the rest of the worlds auto manufacturers combined, despite selling only 3% of the worlds cars in 2023.

[–] BilboBargains@lemmy.world 8 points 6 hours ago

It's an aspirational brand that is the result of a carefully curated public image. Tesla are notable for their litigation propensity, dubious technical claims and avoidance of benchmarking, e.g., JD Power.

[–] PlausibleDupont@jlai.lu 17 points 19 hours ago (1 children)

The only way to get your money back is to set your car on fire these days

[–] urandom@lemmy.world 5 points 4 hours ago (1 children)

The option to drive it until it falls apart is still on the table though. A car shouldn't be treated as an investment opportunity

[–] CafecitoHippo@lemm.ee 6 points 3 hours ago (1 children)

Yeah but then you'd be stuck driving it for another couple weeks.

[–] froh42@lemmy.world 3 points 3 hours ago

What a burn. The Tesla might even catch fire from this comment alone.

[–] paintedsunflowers@feddit.nl 17 points 21 hours ago

I hope this is more than just a temporary movement!

[–] Underwire@lemmy.world 89 points 1 day ago (3 children)

It is already dumb for a German to buy an American car. It is like a French buying an American wine.

[–] ninjakttty@lemmy.world 22 points 1 day ago (1 children)

As someone from Northern California might not have been the greatest analogy :)

https://en.m.wikipedia.org/wiki/Judgment_of_Paris_(wine)

[–] oo1@lemmings.world 3 points 4 hours ago

Looks like some elitist crap to me. Who the fuck buys the "best" especially in something like wine thats replete with elitist bullsit and nobbery to exagerate perceptions of scarcity and create an "investment". its a fucking consumable.

99% of the people in France can get perfectly good French wine for a handful of euros without importing from USA.

Coudn't give a fuck about the other 1%.

[–] doeknius_gloek@discuss.tchncs.de 57 points 1 day ago (1 children)

Sadly our car industry slept way too long on electric vehicles and instead doubled down on combustion engines, even by fraudulent practices (e.g. Dieselgate).

Teslas were by far the best EVs for a long time. Nowadays, not so much.

[–] A_norny_mousse@feddit.org 9 points 1 day ago (3 children)

Teslas were by far the best EVs for a long time

Were they though? Almost immediately after he stole the company from its founders/creators quality went down. But maybe there was enough residual quality to last him for a few years.

Anyhow, your point stands. Nowadays there's plenty more to choose from and what then was innovative just isn't anymore.

[–] friendlymessage@feddit.org 2 points 5 hours ago

In terms of range, Tesla was the benchmark for a long time

[–] GreyEyedGhost@lemmy.ca 23 points 23 hours ago (1 children)

Okay, Elon Musk is a giant asshole, but not so big that it warps reality around it. Musk provided money and became chairman of Tesla in Jan 2004. The first production vehicle rolled out in 2005. All Teslas were produced after Musk joined Tesla. And while it could be argued that he did a hostile takeover of Tesla, usually theft doesn't include piles of cash going to the victim.

[–] facepainter@lemm.ee 0 points 3 hours ago (1 children)

Thanks. I don't get this need to lie about something to make a point.

He definitely made Tesla what it is today. Through that, he and the company single-handedly changed the automotive market forever, forcing other car brands to go EV.

The same is true for SpaceX - people who claim that he's just some rich-kid CEO who has no idea of engineering and processes have no clue. Just ask the father of the Kestrel, Merlin and Raptor engines, Tom Mueller.

But anyway, it's all moot now. Elon's gone rogue, and he may or may not bring the western world down with him. Dystopia is on the horizon.

[–] JustEnoughDucks@feddit.nl 3 points 3 hours ago* (last edited 3 hours ago) (1 children)

That is the thing. From the business and management side, yes he made them what they are today. He got the government to give absolutely massive subsidies, changed the company culture to be a 24/7 work grind with great pay (if you ignore salary-per-hour which most people do until they get burnes out). That got a ton of shit done very fast, with enough budget to be able to just test and test and test and not need to burn as much money on trying to get it right the first few times while also having state of the art assembly capabilities. That is no small feat and most startup companies can only hope to achieve that runway and engineering power.

People then extrapolate it to "he is some tech genius who built these companies and products and he was the main engineer behind it" No, he absolutely is not, he is a steve-jobs-esque role with decent tech literacy. He is no genius, sociopath who is extremely good at manipulation and getting what he wants, yes. He is closer to an Edison than a Tesla. In the executive world, decent tech literacy and willingness to learn makes you seem like a supergenius compared to all of the other MBA CEOs.

If you ask engineers in his company, since he went crazy and stopped being willing to listen and learn from his engineers, he has been an active detriment, engineering-wise, to the companies. He is not a genius. Just ask Tom Mueller

[–] facepainter@lemm.ee 0 points 2 hours ago

Your link doesn't mention your statement anywhere.

But I also never said Musk is some kind of genius - don't put words in my mouth.

Instead, this is the position I maintain.

[–] DrFistington@lemmy.world 11 points 23 hours ago

I mean, it technically may be true, but that's due to the complete lack of a viable competitor. Teslas are cheap, poorly made death traps. If you use auto pilot your basically being used as an unpaid crash test dummy. If you like being taken advantage of, then a Tesla is for you

[–] Naich@lemmings.world 8 points 1 day ago (3 children)

There's plenty of really good American wines.

[–] MrFinnbean@lemmy.world 9 points 1 day ago (1 children)

But you can buy just as good and better wines cheaper and locally if you live in France.

[–] oo1@lemmings.world 2 points 4 hours ago

yep, value for money.
Importing is a waste of diesel fuel even without any tariffs - if you have decent domestic production.

[–] muddyuk@lemm.ee 9 points 1 day ago

There are - sadly I won’t be buying any for at least 4 years and will be buying European.

[–] A_norny_mousse@feddit.org 8 points 1 day ago

nobody claimed otherwise

[–] jaybone@lemmy.world 86 points 1 day ago (3 children)

“Nazi-related gestures”

[–] liquidparasyte@pawb.social 5 points 15 hours ago

Oh what an improvement, they actually mentioned the hate movement this time

[–] heavydust@sh.itjust.works 58 points 1 day ago* (last edited 1 day ago) (2 children)

makes nazi salute

"Hitler did nothing wrong"

"Oh, he's not a bad guy, he's misunderstood."

[–] A_norny_mousse@feddit.org 14 points 1 day ago* (last edited 1 day ago) (1 children)

Best justification so far: he was just so happy, so in the moment!

🤔 When's the last time you made an "accidental" Heil Hitler just because you were pumped about something?

...and do it twice, just in case the first "accident" wasn't enough.

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[–] SilentStorms@lemmy.dbzer0.com 24 points 1 day ago (4 children)

That’s pretty wild considering the rise of AfD support there.

I wonder if Elon’s endorsement was a detriment to their election campaign.

[–] madjo@feddit.nl 31 points 1 day ago

AfD voters don't care about the environment and the climate.

[–] LazyGit@feddit.org 20 points 1 day ago (1 children)

I mean AfD made it pretty clear they are against Tesla when trying to stop the Tesla plant in Germany.

Not sure how their brains work, maybe they don’t. 🤷🏼‍♂️

[–] andallthat@lemmy.world 4 points 21 hours ago (1 children)

why? Elon supports AfD and I think he's making it pretty clear that he's against Tesla too

[–] pyre@lemmy.world 2 points 18 hours ago

if he wasn't he wouldn't force them to make a truck that's as disfigured as his body.

[–] fluffy@feddit.org 14 points 1 day ago

Well, they are afraid of electric vehicles, they want the good old polluting combustion engine.

[–] A_norny_mousse@feddit.org 4 points 1 day ago* (last edited 1 day ago)

I wonder if Elon’s endorsement was a detriment to their election campaign.

No, definitely not. But imho it didn't shift the needle upwards either. They've been on the rise for a long time and there was no jump during this election.

But the next election in Europe might look different.

And there's a lot more to be said about American-based social media and far-right populist movements influencing our own flavors of the same for many years now.

[–] FuglyDuck@lemmy.world 54 points 1 day ago
[–] Denixen@feddit.nu 8 points 1 day ago (4 children)

Neintyfour percent say no. Doesn't this mean like most of AfD voters also say nein?

[–] joostjakob@lemmy.world 32 points 1 day ago (1 children)

As I said in the other place this article was posted: the source seems to be an online reader survey from t-online.be. That means the scientific value of this is pretty low. For decent surveys, you need a random sample. In this case, you need to be a visitor of t-online, and you decide for yourself that you want to participate. That's already enough to skew results. Add to that that there's a lot of online activism against Tesla (for obvious reasons), so the poll could have been partly hijacked. Such a low number of people who don't care or haven't heard about Tesla going rogue is not realistic anyway. There's a lot of people who are weird, contrarian or simply avoid all news.

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[–] silver13@lemmy.world 8 points 1 day ago

Because they have been fed massive propaganda against EVs for years, they would never buy one anyway.

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