this post was submitted on 18 Jun 2023
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Yeah it would have to be mass deletion by people who use the app regularly, which (should) lead to a measurable reduction in traffic and ad revenue, assuming that those people would spend less time on reddit if they didn't have the app handy on their phones constantly anymore.
Apps usually have an
active users
metric. As far as I know, that's how the worth of apps is usually measured. So uninstalling the app would directly impact that metric, because they would see a significant drop in their daily active users measurements.