Memes

Historically, this just doesn't work, and it even risks supporting PatSoc movements like the American Communist Party (not to be confused with the CPUSA), also known as "MAGA Communism." Essentially Imperialism combined with Communist aesthetics.

In the lead-up to the Russian Revolution, there was disagreement over the necessity of reading theory. The SRs thought it was unneccessary, and got in the way of unity. Lenin and the Bolsheviks disagreed, as theory informs correct practice. The SRs became a footnotez and the Bolsheviks succeeded in establishing the world's first Socialist state. One of Lenin's most fanous lines, from What is to be done? is "without revolutionary theory, there can be no revolutionary practice."

As studying theory is necessary, people will realize you're repackaging Socialism. This will backfire, and people will realize they've been tricked. This will hurt the movement.

As for Dialectical Materialism, in a nutshell it's the philosophical backbone of Marxism. It's an analytical tool, focusing on studying material reality as it exists in context and in motion through time, as well as their contradictions. If you want an introductory Marxist-Leninist reading list that will teach you the fundamentals, I have one here that I made.

Dialectical materialism -> Scientific materialism to distinguish it from the common usage of the world "materialism"

You people have good luck with this? I haven't. I don't find that you can just "trick" people into believing in socialism by changing the words. The moment if becomes obvious you're criticizing free markets and the rich and advocating public ownership they will catch on.