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The economy is in a weird spot where data looks alright (employment and gdp) but the covid economy hit everyone including your friendly neighborhood corporation. Ads are a simple and reliable way to turn up profits in a soft economy and declining global situation and inflation. Since companies have effectively stolen wages for so many years they can't cope with modest wage spike on their bottom line or really any disruption anywhere in their business they use ads to print money. Maybe as time goes on business will benefit from slowing wage growth and increasing automation we will see ad growth scale back. Regulation would be nice but what are you going to do?
https://www.imf.org/external/pubs/ft/fandd/2021/03/COVID-inequality-and-automation-acemoglu.htm
https://www.atlantafed.org/blogs/macroblog/2024/06/27/are-real-wages-catching-up