this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 4 months ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[โ€“] dan@upvote.au 17 points 3 months ago* (last edited 3 months ago) (1 children)

YouTube is forced to display the "Advertisement" mark

They're forced to identify that it's an ad, but they don't have to do it in a machine-readable way. There's many different approaches to show an "Advertisement" or "Sponsored" label that appears to users but that blockers can't easily find.

[โ€“] deadcade@lemmy.deadca.de 12 points 3 months ago

If they don't link to the advertisers page, they'll lose advertisers, which is the last thing YouTube would do. Legally, a video-embedded "Advertisement" indicator could work, but the link to the advertisers page remains.