this post was submitted on 25 Jul 2024
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] deadcade@lemmy.deadca.de 35 points 3 months ago (1 children)

Due to legal reasons, and to keep advertisers happy, YouTube is forced to display the "Advertisement" mark and a link to the advertisers website. With these, all the required information exists to allow an adblocker to skip any ads embedded in the video stream. No community flagging of ads is required.

[–] dan@upvote.au 17 points 3 months ago* (last edited 3 months ago) (1 children)

YouTube is forced to display the "Advertisement" mark

They're forced to identify that it's an ad, but they don't have to do it in a machine-readable way. There's many different approaches to show an "Advertisement" or "Sponsored" label that appears to users but that blockers can't easily find.

[–] deadcade@lemmy.deadca.de 12 points 3 months ago

If they don't link to the advertisers page, they'll lose advertisers, which is the last thing YouTube would do. Legally, a video-embedded "Advertisement" indicator could work, but the link to the advertisers page remains.