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They share them as a once off. Very occasionally you'll get the "Update: MIL stole our baby" posts, but mostly it doesn't matter (and shouldn't matter) who is posting the content. In social media, who is posting matters.
You have the oddities on Reddit occasion like that terrible poet and the comic lady that has her OF simps brigade her posts, but just look at how utterly useless and rejected all of Reddit's attempts to turn it into social media are: follows, journals, chat - features of genuine social media but done poorly and with the wrong audience who distinctly Don't want to follow personalities.
You can't just handwave away 90% of the content and claim that all these sites are really about the links.
For God's sake, you're citing reddit, a site renowned for people reading only the headline and then jumping into the comments to socially engage about the topic.
Or let's point to "we did it reddit!". That wasn't a social collaboration? Or r/place? Or AMA?
Yeah, if you ignore all of the social interaction, reddit is a link aggregator. But if you really think reddit is equivalent to an RSS feed, you're either being a troll or just oblivious.
Do you really think there's an important distinction to be made or do you just not want to admit that you're no different from the people who scroll Facebook all day? If it's the latter, maybe it's yourself you're more upset with than the term.
Again, it's not about links or about comments. It's about the focus of the content. My friend, I have been shitposting on the Internet quite likely longer than you've been alive, so no, I'm not ignoring the content. And I was on Facebook for the best part of a decade so no, no shame there either.
But Usenet isn't social media. Forums aren't social media. Comment boxes aren't social media. The term came about when people started friending and following and tagging each other and generally caring who the other person is - without which all of these previous examoles are just more chatrooms and forums. If Social Media is literally just communicating in any way on the Internet, then the term is useless.