this post was submitted on 31 Mar 2024
15 points (82.6% liked)

Asklemmy

44196 readers
1193 users here now

A loosely moderated place to ask open-ended questions

Search asklemmy 🔍

If your post meets the following criteria, it's welcome here!

  1. Open-ended question
  2. Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
  3. Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
  4. Not ad nauseam inducing: please make sure it is a question that would be new to most members
  5. An actual topic of discussion

Looking for support?

Looking for a community?

~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~

founded 5 years ago
MODERATORS
 

I’m thinking of changing careers completely from marketing to psychology. I’ve worked in marketing for 15 years and studied it at university level for 6. I’ve reached the top, mastered it, and I’m ready for a career switch up.

But I’m worried I won’t have what it takes.

To me, studying and applying marketing strategy has always been about working in the ‘grey space’. There is no right or wrong answer - just a best justified and executed one. Like if you want to sell shoes to 15 years olds there are 100 ways to do it.

Will studying psychology be vastly different? I assume it will be more scientifically ‘black and white. Like if a 15 year old presents with symptoms of anxiety, there’s 1 exact way to diagnose her problem and 1 answer I must know to solve it (like math).

I have a very ‘grey space’ brain and way of learning and executing. This is what has made me a brilliant marketer. But will I struggle with a hard science discipline like psychology? Is it even a hard science at all?

I guess in essence I’m asking, can someone who’s been conditioned to think and learn and work in marketing for almost 20 years easily adapt to learning and working in psychology? Or is this apples and oranges?

Will my marketing career compliment psychology or present a learning barrier to it?

you are viewing a single comment's thread
view the rest of the comments
[–] Art3sian@lemmy.world 3 points 9 months ago* (last edited 9 months ago) (1 children)

Well, in essence, propaganda is advertising. And advertising leans on satisfying perceived need.

So if I’m selling you shoes it’s to satisfy your physiological, social, or self-fulfilment order need. Shoes are functional, make you cool, or make a statement.

Propaganda is fulfilling some need to be effective - probably fear based in the social, safety, or belongingness orders, and carried via viral channels like word of mouth or social (viral).

I haven’t really thought about it too much but it’s just a communication or a reinforced message; it’s just advertising. Think about it that way.

And with regard to Russia, they are all ‘fear the West’ and ‘national pride’ driven, compounded over 3-4 generations. It would be such an easy spin.

[–] Carrolade@lemmy.world 1 points 9 months ago

That does slot rather well into increasing senses of isolation in the modern world.