this post was submitted on 31 Mar 2024
15 points (82.6% liked)
Asklemmy
44206 readers
1193 users here now
A loosely moderated place to ask open-ended questions
If your post meets the following criteria, it's welcome here!
- Open-ended question
- Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
- Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
- Not ad nauseam inducing: please make sure it is a question that would be new to most members
- An actual topic of discussion
Looking for support?
Looking for a community?
- Lemmyverse: community search
- sub.rehab: maps old subreddits to fediverse options, marks official as such
- !lemmy411@lemmy.ca: a community for finding communities
~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Side question.
As a marketing expert, do you happen to have any takes on what makes Kremlin propaganda so effective?
Well, in essence, propaganda is advertising. And advertising leans on satisfying perceived need.
So if I’m selling you shoes it’s to satisfy your physiological, social, or self-fulfilment order need. Shoes are functional, make you cool, or make a statement.
Propaganda is fulfilling some need to be effective - probably fear based in the social, safety, or belongingness orders, and carried via viral channels like word of mouth or social (viral).
I haven’t really thought about it too much but it’s just a communication or a reinforced message; it’s just advertising. Think about it that way.
And with regard to Russia, they are all ‘fear the West’ and ‘national pride’ driven, compounded over 3-4 generations. It would be such an easy spin.
That does slot rather well into increasing senses of isolation in the modern world.