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Scams upon scams: The data-driven advertising grift (anotherangrywoman.com)

submitted 1 year ago by Woland@lemm.ee to c/technology@lemmy.world

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"Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them."

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[–] Kolanaki@yiffit.net 1 points 1 year ago (1 children)

Genuinely sardonic.

[–] grizzledgrizzly@sh.itjust.works 1 points 1 year ago (1 children)

Toward my comment or the article?

[–] Kolanaki@yiffit.net 2 points 1 year ago* (last edited 1 year ago) (1 children)

Grue was making a joke about marketing people never saying anything meaningful and just slamming you with buzzwords and shit lol

[–] grizzledgrizzly@sh.itjust.works 1 points 1 year ago* (last edited 1 year ago)

Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.