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Scams upon scams: The data-driven advertising grift
(anotherangrywoman.com)
This is a most excellent place for technology news and articles.
Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.