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I don't know if you've noticed but most of what we see online isn't because we like it, it's because the service provider's greed to shape their metrics into the most profitable results.
Fucking fextralife wiki took over the Souls games not because they are better (they are significantly worse information wise or just copy pasted than/from the fandom versions).
But they gamed their SEO by having autoplay embedded videos in every fuckdamn page so any time someone went to see some info they were giving the site cross engagement and vastly boosting their pagerank.
Deliberate manipulation that google was warned about and basically said "We don't care".
Also boosted stream viewer numbers. Having 10k viewers despite chat being absolutely dead is just sickening.