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There is a million times more counterfeit/fake items at amazon than you think, and they dont care one bit to fix the problem
I recall watching a video about the nature of how things are stored at Amazon warehouses - basically if there are multiple sellers offering the same item it all goes in the same bin. Even if you are providing a genuine product, there's a very good chance one of the other sellers is not, and that counterfeit gets sent out attached to your seller ID. Then you get a complaint for selling a counterfeit item someone else provided.
Then when that seller is caught and booted, they just register another trademark with 5-10 random characters and do it again. This is causing a massive headache for the US Trademark Office as well.
I wrote a review about a counterfeit item I received. They never approved that one. I haven't bought cologne from them since.
I bought a bicycle light set (front and rear) a few years ago. They work fine (in fact, I still use the headlight; the rear still works, but it was replaced by a radar light), and I wrote a review. More recently, I was looking back through my purchases, and I came across the review I'd written, but the lights they were now selling on that page were a completely different design than the ones I had.
I edited my review to note that the current lights didn't match the ones I had, not that it'll do any good with a million other reviews of those lights. I know Amazon doesn't really care, but I very often see "There is a newer version of this item available here" links, so I'm surprised that this was possible.
I’ve gone through reviews where it’s not even the same product. 🤬
One of the major issues is counterfeit baby products, specifically sleep products. In the US, sleep spaces for babies are highly regulated. The terms “bassinet, crib, and playard” are terms that can only be used for products that pass rigorous ASTM testing. If something doesn’t complete that testing then they are not allowed to use one of those terms in ads or on their manual. This is why you’ll see many products listed as “loungers” because they’re not safe for sleep. There are hundreds of products online that are horribly made and steal manuals of actual approved products. Amazon is notified (groups I’m in notify them) and they don’t care. There are also products that aren’t knock-off versions of things but just flat out lie and say a product is safe for sleep when it isn’t and will use one of the protected terms - which makes the sale of them illegal.
This is not a secret
I always thought there's exactly 0 counterfeit/fake items at amazon, so ... 0 times million ... phew...
/s
Who is they? Warehouse workers? Because without getting into too many details, I know someone fairly high up at Amazon corporate, and if I recall correctly her colleague runs a whole...divison? I don't know, largish multi-person unit...and their whole job is addressing the counterfeit problem. I think it's just really hard to do.