this post was submitted on 19 Dec 2023
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All the advertising your institution should need is the research coming out of it.
Intermural sports are fine but if that's mostly what your university is known for then, as the post mentions, you're not really a university.
For the people who really value or benifit from the research like masters and Ph.D students the research is is the primary advertising. They are not mutually exclusive. Let the people who care about the team/sports have their thing. For a lot of people it could be their motivation for going there and getting an education.
And how do you propose to pay for this world class research in a world where federal university funding is constantly hamstrung by conservatives and skyrocketing tuition costs still can't cover it? If I had the ability to charge 100,000 people 20 bucks (actually way more) a week, that'll certainly create a dent (not to mention apparel revenue and TV contracts). Sports departments are net positive revenue for an institution, and when they aren't they get cut. Again I fully believe that coaches are overpaid, but it's not for no reason.
Do you have a source that sports are a net financial positive for schools?
Here's an article about students being charged thousands of dollars each per year for sports programs: https://www.nbcnews.com/news/education/hidden-figures-college-students-may-be-paying-thousands-athletic-fees-n1145171
Here's an article showing that only 25/65 Division I schools had a net positive revenue from sports: https://www.bestcolleges.com/news/analysis/2020/11/20/do-college-sports-make-money/, with those losing money losing a lot more than the ones making money.
Another: https://www.pbs.org/newshour/economy/analysis-who-is-winning-in-the-high-revenue-world-of-college-sports
Just search for "college sports net revenue" and I'd be surprised if you find much, if anything, that agrees with you.
Universities lose money on sports in net because of title IX. Football/basketball subsidize every other athletic program at a university.
Also reports generally don't include donations as sports revenue, but a significant chunk are absolutely related to the athletic program.
Title 9 is the definition of great idea but terrible execution. It has caused tons of men's non revenue programs to fold in the past few decades. Notably, as a swimmer, the University of Iowa no longer has a men's swim team, and they literally invented butterfly.
There's really not a good solution. Non-revenue sports are always going to be facing cuts. If you limited to having similar sport offerings, then it's probably only basketball, baseball/softball, and football/something that are offered, and even baseball is limited to a handful of universities.
If you limit scholarships like the current system, because football has so many scholarships, there needs to be 4-5 women's sports to be balanced. If you add some rules to force offering a men's team for each women's team, then it's a huge benefit for the men even if there aren't scholarships available.
https://www.statesman.com/story/sports/college/longhorns/2023/06/14/texas-athletics-just-behind-ohio-state-in-revenue-in-2021-22-school-year/70322362007/
Literally the first link I clicked shows for the 2021-2022 year these universities listed bring in somewhere between 1 and 20 million
https://sports.usatoday.com/ncaa/finances
Here is the referenced list where you can check all D1 universities for this year.
Edit: And with TV deals being restructured I wouldn't be surprised if the SEC/B1G start bringing in even more.
Double Edit: And regardless, alumni donations for academics increase relative to that teams performance (specifically championship appearances/wins) https://gceps.princeton.edu/wp-content/uploads/2017/01/162rosen.pdf
Yeah, the few at the top bring in revenue, but most don't. Speculating on future revenue is not helpful.
If you'd read the links I shared, you'd see the revenue figures include alumni donations, and they're still a net negative for the majority of schools.
Not true? Even schools as low as 220 in that list are bringing in a profit, admittedly not as much, but if we only look at the schools that have the vastly overpaid coaches then we start only looking at the schools that are bringing in multiple millions of dollars a year. The usatoday numbers include contributions as well, and as the Princeton paper shows those donations increase with high performing teams (again the teams with overpaid coaches).
As for your articles, in your first link look at the schools that are actually taking money for athletics. These are all tiny schools, without a major cfb or m/wbb program to subsidize the rest of athletics. So again the schools with crazy overpaid coaches aren't taking much tuition money (searching for the cfb bluebloods in that list shows most charge no money or somewhere in the range of 30 to 50 dollars annually, so covering your costs at the student rec center effectively).
For your second article, we're only looking at P5 schools, not D1. This is good as it gives us a better look at the schools with overpaid coahces. But the number in the article is cherry picked. They are using generated revenue for that figure, not total revenue. If you follow their own link (https://www.ncaa.org/sports/2019/11/12/finances-of-intercollegiate-athletics-database.aspx) and look at the numbers for total net you'll see P5 is bringing in on average 4.9 million and this is from the NCAA's numbers themselves. Admittedly looking at the range you'll find a P5 school losing 34 million last year. What's important to note with these figures is that often P5 programs are jumping back and forth from red to black year over year as they continually expand facilities. And with there being only one football stadium per university, this mostly means upgrades to student athletic facilities/equipment or non revenue sport facilities/equipment.
Your last article seems to mostly be a pro NIL piece laying out why college athletes deserve to be paid. And for what it's worth I think that you're right here. Especially revenue earning teams should see some of that revenue go towards their athletes. Those young men and women are putting their bodies on the line for their respective universities and deserve compensation for that.
At the end of the day, I think it's no coincidence that the schools with the overpaid coaches are bringing in more money than the schools that don't put as much emphasis on athletics. And I totally believe that the presidents of these huge universities know better than either of us when it comes to running and funding their schools. Even if I believe that the money coaches earn is ridiculous. Also if you want to get really upset, look up how much Jimbo Fisher is getting paid to NOT coach at Texas A&M.