Its not that hard to fathom when you have worked with these types of people.
All it was was a numbers meeting, no User Experience folks in the room. They said how much revenue they would increase quarter over quarter, and how much engagement it would drive. Everyone claps, the meeting ends they move forward with the next terrible design decision. Companies no longer take focus group testing seriously for anything.
Being completely transparent I don't care if there are any health risks associated with it for the greater population. I am just allergic to it and it gives me the worst shits possible, so if we could stop putting it in things that would be killer. It's in every gum now so I just can't buy gum anymore.