If you're trying to maximize energy collection then yes you'll want to face the fence rows NS.
But there are also some benefits for making use of vertical bifacial panels oriented EW. You get a bimodal energy plot: one in the morning and one in the evening when the sun's direct rays shine near horizontal (something NS panels can't collect).
I'd actually be interested in reading the literature on mixing these types of panel orientations to see what the resulting production yields would look like, and if stakeholders like utilities would find any benefit in them to help better manage grid demand in those peripheral times of the day.
Can't wait to see enhanced geothermal take off tbh. I know that the drilling tech couldn't really get us to the depth we need to see the right energy gains, but you are right that there are companies out there looking to make strides.