Thank you for this labor of love
Which is fine because you can join another.
I relate to this, I am in a number of support groups on Reddit. I ended up just making the knitting community here because I didn't know what I was doing and now I'm a mod. I really want to set up a c/stopdrinking community here but that's a mod role I am not willing to take on.
You know you're doing the right thing when you have to instruct your employees not to wear your brand to avoid confrontation.