Yup, that's one of the three jokes, you got it bud

That's sort of the point.

Instead of water, land and resource use growing corn and soybeans and supplements to raise a calf to slaughter weight, just eat the vegetables.

One of the most environmentally friendly things you can do.

The plant-based product is more environmentally friendly and doesn't kill an animal.

I don't know how that's hard to grasp, good luck out there friend.