Maybe expecting payment for freely given information isn't actually a good business model.
Corporations have taken the 'supermarket chain' methodology of using huge amounts of capital to cement themselves as the standard until competition dies and then hiking the prices. But i don't think that actually works for the web. They get all the users and sink (or buy out) the little guys, sure. But how many of these platforms are able to turn that into profit?
As the platforms become more and more desperate, they bend further and further to advertiser's whims and everyone suffers. Its not like they're really paying content creators anyway. Most of them make their money from patreon/etc.
I cant stop giant corporations from breaking the web but i'm not going to pretend that disabling my adblocker would be helping some small struggling company, and im certainly not going to thank them for it
the setup process for the first run of a new windows machine is called the out of box experience. its truely awful in the way it railroads you but a setup process is a lot more approachable than an installer.