I mean, cudos to them for participating in the arms race, but again, M3s are shipping right now, not in 6 months, and judging by the only 11 month window between m2 and m3, we’ll see another bump from Apple next year too. Further, the articles goes on and on about how the 80watt TDP isn’t for the chip but the whole system but then also points out that no one knows the power draw of the chip at all, yet still goes on and on about efficiency.
I’m happy that other chip makers are jumping in the race, even intel has gotten a kick in the pants to stop sitting around releasing high priced garbage because no competition, but all this marketing hype around the X Elite is premature and just a marketing gimmick to try and keep people interested for 6 more months until something finally ships.