Microsoft does do this on ARM versions and lower end versions.
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For a company like Apple, that’s “cost of doing business” rather than a genuine deterrent.
I didn't read the article, but I presume this is under the DMA which has provisions for increasing fines for repeat offenses - something like 10% of global revenue or something like that. I'm also a bit discouraged by how small the number is, but there is still some hope that it will either increase or get them to change their practices. But it is quite frustrating how slowly it's going.
In fact, chances are that Apple is going breaking the law until the last minute so they can squeeze every penny they can out of this scheme until they can't do it any longer.
500m is bigger than you think. Also fines escalate.
People are down voting you like your defending them, but you're not, and you're right. It sounds like a lot of money, but for Apple, it's just an adjustment to the profits they made doing this.
Cost of doing business....
O no half a billion dollars.
There's no way one of the biggest and most profitable companies in human history won't be able to financially recover from this horrific fine.
https://www.apple.com/newsroom/2024/10/apple-reports-fourth-quarter-results/
O wait they made 95 BILLION in just the last quarter of 2024?
Nevermind.
Well, half a billion is still a lot of money so it's great that the union got it so they can spend it on something useful. Half a billion USD is the entire yearly revenue of some fairly large companies in Sweden.
And the fine is not intended to bankrupt Apple, it's intended to punish them and as a show of force. If Apple still refuses to comply or even pay the fine, the fines would obviously escalate and the max fine on this offence is very very high.
Also remember that the EU generally only cares what they do inside the EU, they care about how it affects EU citizens. So it doesn't make a whole lot of sense to issue brutally high fines based on yearly global revenue yet.
The EU seems to be the only entity left with a backbone when it comes protecting consumers.
Imagine if Microsoft banned Windows users from installing the software they want on their computer.
Imagine if Microsoft required all software developers to give them 30% of their earning or Microsoft will ban them from Windows
I think that's exactly what Microsoft is aiming to do in the future.
Hating on Apple for their 30% cut is popular.
Hating on Google for their 30% cut is popular.
Hating on Microfot, Sony, and Nintendo for their cuts is popular.
But somehow hating on Steam for their 30% cut is going too far.
I'd like to see a game developer chiming in but as a user, 30% cut by Steam feels justified.
They have helped me discover and buy many games that I wouldn't have even heard of otherwise. Compare that to Google Play Store which is full of dogshit shovelware and Pay2Win games.
And sometimes I've even bought Steam keys via Fanatical bundles, where I chose which games to buy by looking at their Steam store pages. Steam got nothing from these transactions as far as I know.
This is without getting into other useful stuff like guides and forums hosted by Steam which I can look at whenever I get stuck. Or Steam workshop which allows users to easily mod the games.
Call me a fanboy but I'm tired of this 'what about Steam' comments.
Ask Sony, Microsoft, Google, and Nintendo to improve their stores instead.
Fair, but there is an argument to be made about how hosting things are now cheaper than ever, by a huge margin. When 1GB used to cost 1 dollar, they had 30% cut. Now when that's 0.01 not 1, 100x the difference (while games have gotten like what, 10x bigger?), it's still 30%.
But you know what is the most damning argument against their cut? Steam earns more money per employee than next 3 companies combined and Gabe is buying fleet of yachts and multiple submarines, not even getting into real estate, while indie devs are going broke one after another. That cut might make a major difference for devs, but at this point Gabe has already too much money and won't suffer from having less of it, which is really not consumer or developer friendly thing to do, basically hoarding riches like other billionaires
I mentioned few other things beside hosting though. The discovery algorithm, for example.
100% this. At least epic tried to make a value proposition for developers but developers can just make more from steam. Having said that, steam/valve had a hand in the always online gaming situation which we have all just come to accept. I buy from Gog where I can
Perhaps that's because Steam doesn't seem to be trying very hard to "lock in" developers to their platform. Devs are free to sell their PC games on Gog or Epic or whatever. Steam is popular because it's a good platform. This freedom for developers or customers mostly does not exist on mobile or on consoles, except for the EUs efforts here.
Even their "console" the Steam Deck can, relatively easily, run games from other stores. I'm not saying a 30% cut should be considered fair but they do seem to take a different approach to digital sales than the other large players.
Yeah it’s arguable that Steam is a monopoly but somehow billion dollar publishers can’t create a store to sell their own products without fucking it up with annoying bullshit. Pay the 30% to protect you from yourselves.
Yeah, Steam is pretty much a monopoly. But I haven't seen what I'd call monopolistic practices from them. It's just that everyone else appears to fall flat on their faces when trying to make a competing product.
It's weird because steam isn't even that amazing at what it does and even some of the features I like can be tempremental or downright buggy at times.
Once I saw the power of Steam on Linux, I knew no other company could touch them.
Valve is a private company owned by someone who is passionate about games and so unlike other companies with investors, they leave short term money on the table to make the best product for gamers. If its ownership model ever changes it will speedrun enshittification for the same reason other storefronts suck
The difference is availability of choice. On apple phones, Xbox, Nintendo, and PlayStation you are locked into a single source of software. On a PC there are myriad of game stores you can choose from. Sometimes you can even buy the software directly from the developer. Usually people are upset when this choice is taken away (for example epic exclusive games). Nobody would bat an eye if a developer offered their game on epic or their own platform with a ~20% discount compared to steam. But it is up to the developers to make their game available on any of the PC game stores.
In conclusion, steam is not a platform holder, they could charge whatever they wanted. If the markup was too high, you could simply choose to buy your games elsewhere. For most people, this 30% is worth it for the features and buyer protection that steam offers compared to other platforms.
I agree that the 30% cut is too much. The only reason I give them a pass is because Steam is really good (at least, as a user). But I still want them to lower it.
For a dev those 30% are very much worth it because Steam has tons of customers and very good recommendation algorithms, you gain more in additional sales than what you lose from the cut. Could they do with less probably but they're not extorting devs. There's a reason why Epic had to do stuff like guarantee sales and provide huge advances to get anyone onto their excuse for a platform.
It would be more comparable if Apple, Microsoft (Xbox), Nintendo, or Sony allowed anyone to make a third party game launcher but they just keep sucking.
Steam is not the only means of distribution anywhere, and you can often buy the same game both from Steam and directly.
It's too early to hate it.
(Well, I mean, I want a FreeBSD native Steam client with native Proton and all infrastructure, but I can understand that it's a small percentage, even if not that different from Linux support.)
I get why people like steam. But as a steam hater, if GabeN ever dies and the kids or whoever is heirs are decide to sell to VCs or private equity. That 30% will be just as oppressive as anyone else’s.
Steam isn’t a monopoly.
The PC is an open platform, you can use any game store or launcher you want - unlike the iPhone, Android (without sideloading), PlayStation, switch, or Xbox.
I'm less mad at Steam and Google because there are clear, simple ways to avoid their cuts.
I have no basis to say whether they're providing a service worth the 30% charge. I'm also less mad at Steam than at Google because they're being less shady about trying to push people into their store too.
You get value from Steam for paying that.
What value do you get from Apple for paying the Apple tax? A higher price for a phone that could cost 500€ less?
As a Linux gamer, valve making proton has launched gaming on linux into the stratosphere.
Yes, Windows does that. It's called S Mode.
Thanks, I almost forgot about my experience using S mode. It is fucking awful.
If it was my own I would have just installed Linux.