this post was submitted on 20 Dec 2024
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Today I Learned (TIL)

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TIL that in 1990 Volvo nearly destroyed its reputation in the US with a staged ad campaign in which they claimed their cars could not be crushed by a Monster Truck. The Volvo had been reinforced a... (www.theautopian.com)
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The original was posted on /r/todayilearned by /u/FiredFox on 2024-12-20 17:55:12+00:00.

Original Title: TIL that in 1990 Volvo nearly destroyed its reputation in the US with a staged ad campaign in which they claimed their cars could not be crushed by a Monster Truck. The Volvo had been reinforced and the other cars weakened for the stunt.

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