https://www.cbc.ca/news/business/reddit-blackout-1.6873756 It was the 3rd most popular article on cbc yesterday, there have also been some other news sites that picked up the story

my wife still uses reddit every day and had no idea about the protests or blackout

Not a single co-worker of mine would even understand what Reddit was. Some would be familiar with the word - in much the same way that I'm aware there is something called what's app, but have never actually seen it - and like New Zealand, it may as well not even be there.

Reddit, particularly the AMA and the blackout, have been broadly covered repeatedly over the past week by global media including targeted business media (BBC, The New York Times, Bloomberg, The Japan Times, Reuters, Toronto Star, CBC, Business Insider India, NASDAQ.com, just to name a few). This coverage in traditional media cannot help (1) valuation estimates of Reddit or (2) acceleration of an IPO if either is the goal of u/spez's current posture toward Apollo, etc. Reddit's management practices appear a catastrophic mess to the investor community which is the worst possible outcome for u/spez's longevity as CEO.