Learning-wise, I'd say starting on PC makes much more sense. You'll have a much easier time developing and debugging the game, as you can test right on the device you're using to create the game. In terms of it being profitable, it's very likely that your first game won't be. I'd look at it as a learning experience first and foremost that will enable you to make profitable games in the future.
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I'd say it doesn't matter. While on desktop people generally pay more for a single game I'd guess that expectations are higher as well.
In the end the most important thing for your game is that it is fun. Then people have to know that it exists. Everything else is not as important. People have to want to play your game.
If your concept works better on mobile, do it on mobile. If your concept works better on desktop, do it on desktop.
Just make it fun and complete it.
And your first game will probably not be such an astounding success like my own debut Diarrhea 4.
Diarrhea 4 is my GOTY