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Square Enix’s president says it will be ‘aggressive in applying’ AI
(www.videogameschronicle.com)
this post was submitted on 04 Jan 2024
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“In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.”
Earlier in the letter, Kiryu spoke about the impact of generative AIs such as ChatGPT, which he noted had quickly expanded to cover images, video, and music.
“I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming,” he said.
I was really hoping they meant AI generated computer code, which programmers can use to streamline the writing process. But images, video, and music? It sounds like they want to lay off a lot of talented people. I wonder if the games will cost less to consumers when they cost less to produce, he said sarcastically