this post was submitted on 24 Nov 2023
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[–] fluckx@lemmy.world 289 points 11 months ago (18 children)

Can we boycot the companies that do this already. I get the AC IP is nice, I've certainly enjoyed my fair share of their games.

But the ad industry is completely getting derailed. What's next ? Watch a 15s promo video every time you want to open te fridge? Watch a promo video before you can open the door?

Have your walls randomly show you ads?

Stop buying their shit. Regardless of how decent the game is. Punish them for the predatory practices. Demand refunds.

But no. People will likely be outraged, and then next game angry and then the next game they'll suck it all up and complain about the good all days.

#remindmein5years

[–] dmonzel@lemm.ee 138 points 11 months ago (2 children)

I always thought the cyberpunk genre was a warning, not a blueprint.

[–] xantoxis@lemmy.world 35 points 11 months ago (1 children)

Don't Create the Torment Nexus etc etc

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[–] Jaysyn@kbin.social 64 points 11 months ago (1 children)

Stop buying their shit.

Way ahead of you.

[–] scops@reddthat.com 30 points 11 months ago (2 children)

Yeah, unfortunately, it is hard for me to hurt their bottom line because I checked out of the series after Origins.

That said, I've never sought a refund on a digital copy of a game, but I wouldn't hesitate if I paid full price for a game only to find out there were in game ads

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[–] kromem@lemmy.world 31 points 11 months ago* (last edited 11 months ago)

Companies should focus on making in-game advertising appear 'diegetic' as opposed to the low hanging fruit of inserting it like a sore thumb.

Had Ubisoft scattered a number of graffiti or town criers in Odyssey's cities talking about visiting a foreign land for less money the next few days only, where the art direction looked and felt perfectly at home in the world itself and interacting with the hooks alerted users to the promotion details, this would have been way less disgusting to players.

You didn't have players revolting when Cyberpunk's 2.0 update suddenly had characters talking about Dogtown which then hooked into trying to upsell the DLC. It fit the world and was something that could be ignored or engaged with as desired.

GTA: Online's phone calls hooking into paid or new content are another example of doing it better (though their frequency is tuned really poorly).

The problem is most publishers don't want to spend the extra time and money to fit ads into the worlds players are in. Which is dumb, as testing a really terrible UX that players will revolt on and press will cover negatively is going to shoot in the foot an initiative that would have gone much smoother with a bit of elbow grease and respect for the players.

Especially with the increase in in-game commerce I expect that we will see a spike in in-game advertising over the next few years, and with advances in generative AI that might even end up being tailored to the in game world as well much more often.

But the reactivity of the audience here means that the publishers who do a good job on limiting the degree to which moving in that direction abuses the playerbase are going to end up much better off than the ones that think dumb shit like a popup ad in the game UI during play is a good idea.

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[–] madcaesar@lemmy.world 202 points 11 months ago (5 children)

I have a hard unbreakable rule:

Free, you can serve me ads, I'll try to avoid them but ok. But the minute I pay for something and you try to give me ads on top, we're gonna have a problem.

[–] umami_wasbi@lemmy.ml 47 points 11 months ago (10 children)

Newspapers. You paid for it, and it still got ads.

I know, digital and printed ads are different.

[–] kautau@lemmy.world 56 points 11 months ago (3 children)

Cable TV, same thing. This is just old media execs trying to “bring back the magic” or new media execs thinking that old media techniques will work

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[–] GrayBackgroundMusic@lemm.ee 93 points 11 months ago (3 children)

Ah, my hard line stance of "never buy anything ubisoft" is still working out for me.

[–] Duamerthrax@lemmy.world 35 points 11 months ago (16 children)

Ubisoft, epic, ea, Blizzard/Activision...

I wont say Bethesda because I'm hoping for another Doom or Quake.

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[–] Snapz@lemmy.world 89 points 11 months ago (4 children)

Always testing the line... This wasn't a mistake. They know you'll be upset, they are testing HOW upset and then they'll make their decision.

[–] onlinepersona@programming.dev 37 points 11 months ago

If you're "upset" but buy another Ubisoft game anyway, then you weren't that upset --> Ubisoft will keep doing it.

(you as in generic you)

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[–] kamen@lemmy.world 83 points 11 months ago (17 children)

Something you're paying for should be completely ad free, period.

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[–] Cowbee@lemm.ee 74 points 11 months ago (3 children)

Enshittification infects all.

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[–] Railison@aussie.zone 72 points 11 months ago (2 children)

I don’t mind in-game ads printed on in-map billboards and stuff, but ads that interrupt gameplay? Fuck that. Especially if you’ve paid for the content.

[–] Lightborne@lemmy.world 107 points 11 months ago* (last edited 11 months ago) (11 children)

I don’t mind in-game ads printed on in-map billboards and stuff

Not ten years ago people were complaining about this very thing.

It's fascinating to watch the boiling frog in basically real time. Give it another 10 years and ads that interrupt gameplay will be seen as normal too.

[–] 2deck@lemmy.world 40 points 11 months ago

10 years later...

I don't mind ads that interrupt gameplay, but i hate when they require you to smile at your webcam and say "i love corporation!" and give two thumbs up. Other than that, the gameplay is monotinous enough to help me forget who i am and that the world is burning.

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[–] Alpha71@lemmy.world 70 points 11 months ago (2 children)

And they will get away with it because nobody does what will really hurt Ubisoft, which is NOT buy the games. No. They will simply come on reddit or here and complain, and then throw their hands up and accept it when that fails to produce any results.

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[–] witx@lemmy.world 68 points 11 months ago* (last edited 11 months ago) (3 children)

That's why those who "jUsT pAy PReMiUm" are at fault. These companies are just pushing the line to see what sticks, and you're perpetuating it by paying

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[–] the_q@lemmy.world 67 points 11 months ago (39 children)

Gamers continue to tell these companies that they'll put up with anything while complaining online and continuing to purchase shitty games from shitty companies. Rinse and repeat.

This is 90% on consumers. Stop buying shit if you want change and I mean in any industry.

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[–] chiliedogg@lemmy.world 63 points 11 months ago (5 children)

The first time I saw Ubisoft doing this was actually kinda neat because it was done well.

It was Rainbow Six Vegas/Vegas 2 and the billboards and posters scattered around were real ads. I thought it was a clever way to improve immersion.

[–] Moneo@lemmy.world 39 points 11 months ago (7 children)

Funny, cause nothing breaks immersion faster for me than product placement.

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[–] CosmicCleric@lemmy.world 32 points 11 months ago

Clever or not, you're not paying to watch advertisements, you're paying to play a game as a recreational activity.

[–] MonkeMischief@lemmy.today 30 points 11 months ago

I did think it was clever, but I distinctly remember for R6V1, every single billboard, truck side, and bus stop poster, was Shia LaBeouf staring at you with binoculars for the movie "Disturbia" lol.

I guess in the R6 universe that was going to be the biggest film release of the century hahaha. Maybe they just didn't get a ton of takers?

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[–] regdog@lemmy.world 61 points 11 months ago (5 children)

I stopped buying Ubisoft games years ago. It was around that that time where they forced always-online mode on their single player games.

I stopped playing their games (literally) because I was sure from that point on the user experience is only going to get worse. I thing I was right in that decision.

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[–] 1984@lemmy.today 52 points 11 months ago* (last edited 11 months ago) (7 children)

That's enough for me to never buy any of their games ever again.

Remember when they said that if we pay for the product, we dont get ads? :)

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[–] lntl@lemmy.ml 49 points 11 months ago (4 children)

i can't wait for the day when we will need to watch ads or buy premium before we can use our cars

[–] Glytch@ttrpg.network 30 points 11 months ago (4 children)

BMW already tried to charge $18 a month for heated seats.

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[–] EmperorHenry@discuss.tchncs.de 46 points 11 months ago (5 children)

How much fucking money do they need?

[–] pyre@lemmy.world 42 points 11 months ago (3 children)

all the money. literally nothing less than all the money in the entire world is enough.

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[–] SuperSpruce@lemmy.ml 44 points 11 months ago

Forza Horizon 4 did this but worse. It would be an unskippable 2 minute video ad ignoring your volume settings. It only played 5 times in my 45 hours of gameplay but it was so damn unacceptable that it's reminding me to give that game a negative review.

Forza Horizon 5 does not do this. Get that game or something else instead.

[–] DrMango@lemmy.world 41 points 11 months ago (1 children)
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[–] Gruntyfish@lemmy.world 36 points 11 months ago (8 children)

[Everyone] enraged at [any company] for injecting ads into the middle of [everything]

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[–] FoxFairline@lemmy.blahaj.zone 34 points 11 months ago (4 children)

They should be enraged about the rape apologists who are in charge of the company. But consumers forget fast when the shiny new thing is out.

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[–] TheBat@lemmy.world 34 points 11 months ago

Still playing Ubishit games

Lol

[–] MeanEYE@lemmy.world 31 points 11 months ago* (last edited 11 months ago) (6 children)

There are people who are not already angry at Ubisoft?

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[–] Kekzkrieger@feddit.de 31 points 11 months ago (16 children)

When piracy becomes more convenient to actually play the game sail those ships boys

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[–] cyberpunk007@lemmy.world 30 points 11 months ago (5 children)

What if we took cable tv... And combined it with gaming?

Fuck off with this shit. Micro transactions are bad enough

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[–] darth_tiktaalik@lemmy.ml 30 points 11 months ago (6 children)

And this is why retro games and open source games make up the bulk of my gaming experience

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[–] 5BC2E7@lemmy.world 28 points 11 months ago

disgusting. it doesn't surprise me. publishers are continously testing how much their customers can bend over.

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