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233

Apple could force a 111-year-old fruit company to change its apple logo (www.androidauthority.com)

submitted 1 year ago by lostwonder@beehaw.org to c/technology@beehaw.org

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Apple wants to claim depictions of actual apples.

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[–] fear@kbin.social 5 points 1 year ago (1 children)

Apple's PR representative stated:

If all apples are fruit, and all fruit are of a tree, then surely all fruit of a tree are apples. The world needs to understand that every fruit is our intellectual property now. We've earned that place with our iconic innovation. We're currently in talks with Fruit of the Loom, and our team is confident that they will rebrand as 'Of the Loom'. It's a fresh, modern take for their products that will be mutually beneficial to both parties.

I reached out to Fruit of the Loom's PR representative, nothing yet.

[–] burningmatches@feddit.uk 1 points 1 year ago

There's some truth to this. Apple did used to mean basically any fruit. That's where we get "pineapple" in English. The Dutch call oranges "Chinese apples" and the French call potatoes "ground apples". Any new fruit or vegetable that came along was basically just some kind of apple. So I think Apple might have a case here.