this post was submitted on 18 Jun 2023
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Why do instances not run ads? (lemmy.world)
submitted 1 year ago* (last edited 1 year ago) by arisoda@lemmy.world to c/lemmyworld@lemmy.world
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It probably goes against the philosophy or whatever of FOSS or Lemmy itself, but why not be a little evil so that you can actually sustain yourself? Donations can bring us far, but small non-intrusive ads can be a bliss in the skies for the people actually hosting the instance. Especially if there are millions of users uploading thousands of images and videos. This is extremely expensive.

Is running ads really that taboo?

EDIT: some people seem not to get the point of "millions of users", which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that. And not for profit, but solely for sustainability.

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[–] away2thestars@programming.dev 3 points 1 year ago (2 children)

How much money does it even cost running an instance?

[–] simple@lemmy.mywire.xyz 1 points 1 year ago* (last edited 1 year ago) (1 children)

I use https://1984.hosting (for privacy) to run my instance on a VPS. I'm using 1 core 2GB RAM VPS and that costs 10 dollars a month. So far everything looks to be running pretty well.

There probably are cheaper VPS providers as well, so you likely will be able to go cheaper.

[–] away2thestars@programming.dev 1 points 1 year ago

And how many users can that host? With that price there maybe not really a need to actually run ads. What work is involved with running an instance?

[–] lohrun@fediverse.boo 1 points 1 year ago (1 children)

If it is just a single person private instance, relatively cheap (like a few USD). As you scale it up though it does quickly get pricey. I think mine is around 20-25ish/mo plus 4/mo for backups. I know some of the bigger instances are closer to 50-100/mo and it’s only going up as their users go up.

[–] away2thestars@programming.dev 1 points 1 year ago (1 children)

If donations work, it maybe a good way to finance it. Does it require loads of work and moderation? Or is it easy

[–] lohrun@fediverse.boo 0 points 1 year ago (1 children)

Donations seem to be plan for instances in the fediverse, I’ve heard of some other efforts to monetize instances either through advertising or subscriptions but apparently those instance were quickly defederated with.

There was a bit of technical work to stand up my own instance but developers are working on making setting up an instance easier. I haven’t had to moderate anything on my instance yet as it is <10 users at the moment but it is definitely something you have to keep in mind as your instance grows.

[–] away2thestars@programming.dev 1 points 1 year ago

Defederated means isolated more or less? Good luck with your instance!