this post was submitted on 06 Aug 2023
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Ad algorithms might be using more complicated analytic combinations than just "similar sites" as a qualifier. Maybe you're a fan of a product or show (or combination thereof) that typically map to right-wing readers or likely converts.
If they're getting (just making this up) a 5% click-throughs rate with this targeting vs 2% with just similar-site matching, then they probably don't care about a high rate of views by left-wing users.