this post was submitted on 12 Apr 2025
124 points (94.3% liked)
Asklemmy
47597 readers
592 users here now
A loosely moderated place to ask open-ended questions
If your post meets the following criteria, it's welcome here!
- Open-ended question
- Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
- Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
- Not ad nauseam inducing: please make sure it is a question that would be new to most members
- An actual topic of discussion
Looking for support?
Looking for a community?
- Lemmyverse: community search
- sub.rehab: maps old subreddits to fediverse options, marks official as such
- !lemmy411@lemmy.ca: a community for finding communities
~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~
founded 6 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Digital Marketing doesn't work. Digital Bubble is here and it will burst hard ending the "free internet" in a process. The more you work in marketing, the less you are inclined to agree... or even listen...
This will not be preaty.
The type of people that are on Lemmy will generally agree with this, but let me just say as somebody with a wife and plenty of friends that are girls that digital marketing very much works, very much is effective, and you’re probably just not the target market. This, of course, is independent of your Digital Bubble remark, which I generally agree with. Also, not in marketing as a disclaimer.
You are observing just one side of the equation: people who watched adds are using a product.
You don't see the other part that is the problem. Cos of running those ads is higher than a profit gained from additional sales.
Women, amirite? We sure do be shopping! 🤣🤣🤣
To be clear, are you talking about all digital marketing or just paid advertising? I've seen some research that shows ads don't work at all but that long-term content marketing does.
I'm taking mostly about CPC, yes.
But you put all this long-term content marketing on sites that have massive traffic... which they have bexouse they are free. And they are free becouse they are financed by CPC ads. Would they be worth it behind the paywall reaching 1/1000th of the audience? Burst of the PPC bubble will take town a lot of placements with it.
Also, also I would be very cautious about studies proving the long-term efficiency of contend advertising, since those studies are inherently hard to design. Often.wjat you are measuring is basicly brand recognition, which grow over time by the virtue of running your business.
As for now there is somewhat meaningful body of evidence that advertising works well in early stagas. Your potential clients exist somewhere, and you need to inform them that you exists. Money well spent.
But once you cross that threshold... all sugest that Coca-Cola and oreo are loosing money on every dolar spent on advertising... we knew it before, and Digital Marketing was promosed to be the solution thanks to advenced tracking and analytic. It's not. It's just as ineffective, and it's getting worse every year.