Seems like that's the latest great idea in tech, start paying the "influencers" directly instead of letting them make money from sponsors. Like what Reddit also wants to do.

I guess they think this way they can attract more of them, and therefore more advertisers. This gives them a bigger cut even if they then need to pay out a part of it.

Of course, moving from free content creation, made by people with a passion for their topic, to a system which directly encourages a race to the bottom of the click race will lead all these platforms to look like Instagram/Tik-tok.

I, for one, have been making a huge shift back to decentralisation and open source as a result. I can see a future where there's basically two internets, the mainstream one and the open one.