this post was submitted on 12 Mar 2025
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Profit potential. Think of AI as one big data collector to sell you shit. It is significantly better at learning things about you than any metadata or cookies ever could.
If you think of this AI push as "trying to make a better product" it will not make much sense. If you think of the AI push as "how do I collect more data on all my users and better directly influence their choices" it makes a lot more sense.
Well, that's depressing. Where's my Star Trek future?
Star Trek was space communism. So we'd have to kill the capitalist first.
We're heading more towards Star Wars and the Empire. See you in the resistance.
I don't think the LLM spouting nonsense responses part actively contributes to collecting and learning about user data much. Regular search queries and other behaviors (click tracking etc) already do this well enough and have most likely been using loads of machine learning for many years now
The point is remove the user "search" experience. Where a user selects options from page results. Yes it is already heavily optimized for directing the user where they want them to go. But AI is even better at it. With every prompt the AI is directing you directly. Its basically turning the Internet into TikTok scroll instead of like YouTube subscriptions or search for example. They want your entire interaction with the web to be through AI and it's interfaces. This is significantly more powerful.
When was the last time you search something on TikTok? You just scroll and like stuff sometimes. Your experience is entirely crafted by TikTok.
This is what they want for AI for your ENTIRE online life. You will watch videos, research, shop, all from an AI that directly influences all of your decisions.
The entire point of websites is keeping you on their app or website for as long as possible. The best way to do that is to in the future direct everything you do from a single app. It's a big reason the US wanted to force China to sell TikTok. US capitalist where having their profits hurt by it.