this post was submitted on 21 Feb 2025
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The postwar attitude towards food was somewhat different than ours today. Back then, processed food was seen as a technological marvel, a symbol of man’s mastery over nature. Fortified bread meant your kids could get their essential nutrients. Any kind of vegetable could be found in a can - no more reliance on whatever was in season. Everything a housewife could need was pre-packaged, condensed, powdered, canned, or frozen. Processed food was advertised as tastier, healthier, and easier to prepare. Food companies would publish recipes like this, which were basically just “toss a can of this and a can of that together for an easy meal!”