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this post was submitted on 26 Jul 2023
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If you are thinking of building a brand on twitter (or X) or have an existing brand, it is important to know that twitter (or X) are willing just take your name away from you if they feel like it without recourse.
Of course it is always technically possible to take a user name. But most sites make it clear that they wont risk damaging brands by protecting against fake clones and allowing companies to keep their user names. That is why it is news.
I mean you agree to that when you sign up on their service so you should know better than to build your entire identity on something you dont own. Just like you wouldnt have Lemmy be your one point of a brand on someone elses instance because you dont know if it will shut down tomorrow
Yes, I agree. I don't see how that makes the information any less important. If Lemmy or Twitter was going to shutdown tomorrow I would want to hear about it.
Sounds like a you problem if you're relying on a social media service to help you build a brand. If you pay, you have legal recourse. If you're there for free advertising, sucks to base your brand on hopes and dreams.
Yes, it is your problem. That is why it should be news. So you can figure out if it is worth the risk of putting your brand on twitter.