this post was submitted on 26 Jul 2023
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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[–] Lightor@lemmy.world 36 points 1 year ago (5 children)

Wait, wait, wait, lemme get this right.

Problem: They were low or revenue. Response: Increase API costs

Problem: API costs are too high Response: People started scrapping Twitter

Problem: People are scrapping the site Response: Make users sign in to view tweets

Problem: People have to sign in to see any ads too Response: Tell companies that if they don't spend enough on ads they will lose verification.

I mean, what's next?

[–] Dark_Blade@lemmy.world 11 points 1 year ago (1 children)

Problem: Brands start leaving Twitter

Solution: Increase the price of Twitter Blue

[–] ComeHereOrIHookYou@lemmy.world 7 points 1 year ago* (last edited 1 year ago) (1 children)

Problem: Decrease of Twitter Blue subscribers

Solution: Sue every other competitor for alleged infringing Twitter's trade secrets

[–] CitizenKong@lemmy.world 2 points 1 year ago (1 children)

People wanting a blue checkmark must own a Tesla.

[–] JesusTheCarpenter@feddit.uk 2 points 1 year ago* (last edited 1 year ago) (1 children)

Problem: ...

Response: Obliterate one of the most established logos and a verb "to tweet"

[–] TwilightVulpine@lemmy.world 3 points 1 year ago

Problem: My ego still hurts from not getting to use that single letter domain I got 20 years ago.

[–] tanisnikana@lemmy.world 1 points 1 year ago

wait wait wait, lemmy get this right

The pun was there the whole time!

[–] FourPacketsOfPeanuts@lemmy.world 1 points 1 year ago (1 children)

What's next is Elon standing at a red light holding a piece of cardboard telling you to buy Twitter Blue or he'll key your car

[–] BNE@lemmy.blahaj.zone 1 points 1 year ago

It's called X blue now. Because that's the colour of the... oh.