605
Microsoft 365 sees 43% price hike thanks to Copilot — existing customers safe until renewal
(www.tomshardware.com)
this post was submitted on 18 Jan 2025
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why not just do:
microsoft 365: 6.99
microsoft 365 + copilot: 9.99
Hey guys, let's stop ending prices in .99 in our social interactions.
It's a relic that only exists to take advantage of people's psychology. We shouldn't be doing the dirty work for corporations.
Here, let me help:
why not just do:
microsoft 365: $7
microsoft 365 + copilot: $10
Don't type more so you can help businesses fool people into thinking prices are lower than they actually are.
They did exactly that, except they changed the name of the original subscription to "classic" and upgraded everyone to the more expensive plan without asking.
This is actually illegal in some countries, and I hope they get fined for it.
I'm sure they will get fined for it, and the fine will be considerably less than the extra money they take in from people who don't notice...
Because they're fucking stupid and thinks fucking over their customers brings in more profit.
You damn well know why they dont do that $$$
… second paragraph of the article:
Make the easy thing the better-for-sales thing, obviously.
But seriously, negative-approval has been a sales enabler for ever. People will often just roll over and accept it vs churning to something else. That's why 'loss-leader' works, as people will start with one product and sunk-cost fallacy will keep them from churning as the vendor tightens the screw.
Moar profit.