memes

They are very much designed to sowing Chinese discourse and push the capitalist hyper-consumption life style. In fact RedNote is famous for being toxic and anxiety-inducing among Chinese community, probably due to its root in product promotion:

Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013 as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community.

They are also anti-competitive and consumer-hostile:

Xiaohongshu strictly prevents advertising and linking to external websites or apps. Actions such as sending WeChat contacts in posts or DMs or inquiring about prices of goods can lead to account suspension.

And most westerners don't see this side of rednote, because rednote give western users special treatments, i.e. because of western privileges:

Following the growth in users from the United States, Xiaohongshu was said to be exploring adjusting its content review processes as American influencers began sharing posts.

On 14 January 2025, Xiaohongshu announced that it would direct users to more "positive" content in line with a November 2024 directive from the Cyberspace Administration of China.

Quotes are from https://en.m.wikipedia.org/wiki/Xiaohongshu and there are many Mandarin articles on the toxicity of rednote:

• https://finance.ifeng.com/c/8etyQFSDtNv
• https://bk.taobao.com/k/jiaolv_122/3c33dded9f7b503c3f13b902fc561341.html
• https://mycitystories.media/blog/xiaohongshu-social-media-anxiety

It is funny to see those so called "communist" rushing to defend the very embodiment of capitalistic hyper-consumption in China, and the only thing shielding them from such toxicity is their own privilege.