this post was submitted on 05 Jan 2025
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My treats are not propaganda! (vegantheoryclub.org)
submitted 3 days ago by hamid@vegantheoryclub.org to c/memes@lemmy.ml
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[–] ICastFist@programming.dev 12 points 2 days ago* (last edited 2 days ago)

Moonie (Moon Channel) has a lovely 2h30 video on the topic of Kawaii: Anime, Propaganda, and Soft Power Politics. https://www.youtube.com/watch?v=IM2VIKfaY0Y

It focuses mostly on the eastern part of things, but it applies to stuff we end up consuming, too. Also worth quoting one of the top comments in the video:

I think you get one thing wrong, and that is claiming Japan is the #1 at projecting soft power. I'm sorry but the US is #1 and it isn't even a contest (coming from a non-American). The reason we don't really get the impression that the US is this soft power behemoth is because the US has been so proficient in projecting soft power that it has been normalized and integrated everywhere.