As a strong supporter of open-source and community-funded projects like Lemmy, which prioritize serving users over investors, I believe Lemmy has significant potential, and that's why I am here. However, it is clear that its growth is nearing a plateau in its current form. Despite the surge in users following Reddit's API changes, Lemmy continues to primarily attract tech-savvy individuals, politically left-aligned users, and those accustomed to old Reddit. For Lemmy to reach the broader average general audience, meaningful changes are necessary.
The rise of Bluesky demonstrates the importance of ease of use and a user-friendly design. Its polished and familiar interface is a key reason for its growth and appeal as an alternative to platforms like X/Twitter. This same ease of use is what Mastodon lacked, leading to its initial hype fading quickly. The average user is unlikely to adapt to something that feels complicated or unfamiliar, and this challenge also applies to Lemmy.
As someone who started as an average Reddit user and became more tech-savvy over time, I can confidently say that first impressions matter. When users first visit lemmy.world, the default UI is often enough to discourage them from staying. Most will not explore the homepage sidebar to explore, figure out and switch to one of the alternative UIs available, which is unfortunate because a better UI could make a huge difference.
This is why I propose that large servers like lemmy.world adopt Photon UI as the default web interface. Photon is currently the best and most mature alternative UI, offering a visually appealing, modular design that feels familiar to users of new Reddit. It makes excellent use of screen space and provides customization options like compact and cozy views. Unlike some other alternative UIs, Photon is actively maintained and ready for widespread use, although in no way is it perfect, this can also help bring in more contributors to the project development.
While it is important to continue offering other UIs as options, I believe adopting Photon as the default UI could make Lemmy far more appealing to the average Reddit user. First impressions are crucial, and the current default UI has turned off many potential users. If we want Lemmy to succeed as a true Reddit alternative, we need to prioritize user experience and accessibility. Thankfully today, Lemmy still continues to be THE biggest Reddit alternative, while our userbase is still considerably smaller than Reddit, it's the biggest of any alternatives, and Lemmy continues to somewhat be in the spotlight for those seeking alternatives, we can't let growth stagnate, it's high time we make the platform more welcoming and appealing for the average joe.
EDIT: The image I attached is from photon.lemmy.world, which I just realized is using the outdated version of Photon, I have updated the image to the updated current photon version from phtn.app. There are a lot of improvements made.
The fediverse really is best viewed as a local-first space. Everything just works better if your primary focus is on the people or communities on your local instance. But people keep trying to think of it as primarily about the space in between, because that's what's novel.
But most people do not give a shit about that novelty, and we "market" it terribly.
"Lemmy" doesn't exist like Reddit does. It's not a place people can go to talk about shit. It's a website engine. It exists like WordPress does. One of its features just happens to be "can pull content from other websites".
If we want this space to grow, we need to focus on building community websites that stand on their own. Then we can market it as "hey, you love it here on MyInterest.social, but did you know you can also talk to people from SomethingElse.social? Pretty cool, huh??!?" Nobody seems to want to do that, though. That means we're totally at the mercy of places like Twitter and Reddit, waiting for them to fuck up badly again and hoping more people just kind of land here, in some cheap and uncanny knockoff of where they really wanted to be.
Languages-focused instances like feddit.org or jlai.lu are quite good at this. Aussie.zone is also good, their daily threads are very active.