this post was submitted on 08 Dec 2024
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Yeah I don't think i can call it brain rot but I will also say i don't get it and that's okay. But I will say there is something about it that reaks of addiction. The way you don't pick the content the content picks you. Like with YouTube proper or Netflix you pick the content then it starts playing.
Where with TikTok and Reels and Shorts, it's just scrolling the media is just blaring at you. Your mind has to do the extra work to filter out the messages. It's like cat video , kids dancing, buy this garbage , puppy video. That's the only part that bothers me.
But as for the dances and challenges that style of content is the online equivalent of friends standing around in a circle showing off. Add a touch of narcissism that's encouraged by the platforms and it starts to make sense to me. But what makes it gross is in that group of friends someone is secretly paid by InsertBrand to make that brand look cool.
Parasocial relationships are the real problem. With a TV show or movie it's there to entertain there is an understanding they don't know me. They are not my friends.
Whats sad to me is you have lots of kids and young adults that are basically in the same relationship dynamic as a CamGirl and her viewers minus the sex.
The kids are in a headspace of if I just buy what they like they will like me. If I give them money they will acknowledge me.
I fear because they are in that cycle they won't be pushed to make friends. As making friends is hard and takes some work to maintain them. When you can get the dopamine hit you need for your loneliness and further isolate yourself with your tik tok friends.