Edit: I also liked this parody https://www.youtube.com/watch?v=dolDgGqM7C0
this post was submitted on 09 Dec 2024
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I get that they want to do a rebrand as like an electric car company, but if you show me that new logo, I'd have no clue its related to the old company in any way and think it was a knockoff
It is bad one at that. If they want to see more cars they should fix there reputation and listen to user feedback. One of there biggest complaints is that the in car media system is awful and very hard to use. They could've partnered with Samsung or some other tech company to make a car that boosts the sales for everyone involved.
yeah, it doesn't seem like anything Jaguar is doing is gonna address much of the criticism of their brand, aside from become an unrecognizable brand
I mean, that’s a valid tactic too. See Comcast -> Xfinity
They made an ad that didn't show a car, with the most generic logo imaginable.
Just baffling really.
I'm pretty sure that's the point. The oil heads are a dying breed and they are happy to jump off the dying ship and totally rebrand. And even got so much free publicity.