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I was explaining this to my daughter in quite simplified terms the other day- we evolved to taste sugar and enjoy it because finding a sweet edible plant meant we had a source of energy to help us hunt that day. Pretty useful if you're a hunter-gatherer.
So we seek out sugar. Now we can get it whenever we want it, in much more massive quantities than we are supposed to be processing. Most of us are addicted. I'm not an exception.
There is a bit of a grass roots one, but part of the problem is that it's entirely on the consumption side, as in people deciding to have less sugar. Even proposed legislation solutions involve controlling the consumption side, though at the final product production level.
Which means that sugar producers are still trying to produce the maximum amount of sugar to make the most profit and the lowered demand just ends up driving the price down and makes it more attractive to others to add more sugar. If that lower price is still profitable, then sugar producers can continue full steam ahead.
I've noticed something similar with plastics. Demand is lowered in some areas by legislation (like no plastic straws or single use bags), but plastic is still being produced at volume, so prices go down and other products switch from non-plastic packaging to plastic. I'll call out Betty Crocker homestyle instant mashed potatoes specifically here, that went from a cardboard box containing two paper/metal pouches to a single plastic pouch, which also means it's more of a pain to make only half the package and more likely to create more food waste in addition to plastic waste.