Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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I feel like the dirty little secret at the core of the whole of that advertising industry is that it's actually really hard to justify spending the amount of money on it that people currently do. Beyone when products are white washing their own downsides, is spending more money on marketers even productive by capitals standards? They chase these data driven privacy monstrosities the same way websites chase clicks becase they can be used as a meteic to show advertisers '"engagement'" but how much of this whole song and dance is doing anything anymore? I feel like the advertising industry only survives the way it does today because it asserts itself as important but it hardly productive.
Meanwhile, attempts like Mozilla's Privacy-Preserving Attribution to allow for showing that an advertising campaign is effective without the granular, per-user tracking are rejected by the community, meaning that the situation never improves in even a small way.
That must have been a concerted effort. The amount of anti-mozilla posts and comments that totaly permeated everything for a short while, was very suspicious.
I feel like it's less a conspiracy and more that some people will accept nothing less than no ads or tracking whatsoever, even if it makes no economic sense with regards to how sites support themselves.
And those same people will often also refuse to pay for services.
It's a pay or become the product world out there, site hosting ain't free.
Site hosting should be (almost) free, because it costs (almost) nothing.
I used to work for a popular web host and 99% of the business could have been rendered obsolete by p2p hosting infrastructure.
I was thinking about this recently when I had to look at a website without an ad blocker. (Btw, does anyone know an Adblock option that works for iOS Lemmy? Memmy’s browser doesn’t block anything.)
The website was absolutely packed to the brim with ads. Animated, expanding, moving, etc. All competing for your attention. How can ANY of those ads be getting enough attention for it to be worth it?
I use proton vpn and Firefox Focus on iOS. I’m not sure which of them is doing the heavy lifting, but I rarely see ads on my phone.
I used to work for an algorithmic advertising company.
The gist is that if you get one big spender it offsets the cost of losing a thousand or more other people because those large contracts usually last past the official sale
It’s productive because it gives free website operators revenue
Trust me it's working for them, and they are making obscene money from it.