this post was submitted on 19 Jul 2023
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How does that work exactly? Does the App Store pass along some information to newly installed apps or something? My company's app, which I worked on for some time, also uses an external service to track installs (not Facebook or any social media), but I didn't work on the implementation of it and never really got to grips on how it works.
App store doesn't, the app itself does, that's why this thing is included in it.
You click an ad on FB = you're ID'd by a cookie or login or account on the device or fingerprint or whatever (probably all of the above)
You install the app from app store. Neither the bank or FB knows this.
You launch the app. The integrated FB library reads the cookie or FB account on the device or whatever it can, and pings FB. FB compares this ID to the entries and finds that it was you who clicked the ad.
FB bills bank for an ad click
Another option is there to be a specific FB variant of the app with its own app store entry, but they probably wouldn't do that for something this trivial.
That’s a good question and I’m not entirely sure. I am just saying what they told me. Sorry!