this post was submitted on 12 Sep 2024
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Recently I used Google maps to search for the nearest DHL near me so I could return a package. DHL is not that popular near me and when I specifically typed for DHL, I would get only their competitors in the search results.
There was a DHL service center near me and I had to scroll a bunch to find it. Oh, and apparently big box stores (or anyone) can pay Google to come up in the search on maps, even if unrelated.
I don't think they have skin the in shipping game but their algorithms are over optimized that they don't even show what your searching for, but trying to infer why you're searching for it. That or whoever pays them more. Certainly a search risk