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Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films (www.techdirt.com)

submitted 2 months ago* (last edited 2 months ago) by Powderhorn@beehaw.org to c/technology@beehaw.org

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I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn't really the issue here, it's fucking lorem ipsum in production (that's why it's used; this is what inevitably happens otherwise). They don't have an AI problem; they have a process problem if there's no editing or at least fact checking vendor collateral before it goes live.

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[–] Midnitte@beehaw.org 2 points 2 months ago

“Lionsgate is immediately recalling our trailer for ‘Megalopolis,’” the company said Wednesday. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”

Certainly an interesting light into how trailers are made - entirely separate "film" almost.