this post was submitted on 28 Aug 2024
33 points (100.0% liked)

Technology

37717 readers
425 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago
MODERATORS
alyaza@beehaw.org
TheRtRevKaiser@beehaw.org
gyrfalcon@beehaw.org
rs5th@beehaw.org
coldredlight@beehaw.org
Los@beehaw.org
SemioticStandard@beehaw.org
TheRtRevKaiser@kbin.social
remington@beehaw.org
33
Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films (www.techdirt.com)
submitted 2 months ago* (last edited 2 months ago) by Powderhorn@beehaw.org to c/technology@beehaw.org
9 comments fedilink hide all child comments
 

I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn't really the issue here, it's fucking lorem ipsum in production (that's why it's used; this is what inevitably happens otherwise). They don't have an AI problem; they have a process problem if there's no editing or at least fact checking vendor collateral before it goes live.

you are viewing a single comment's thread
view the rest of the comments
[–] ech@lemm.ee 8 points 2 months ago (1 children)

"Built"? Did an LLM "build" their title, too?

[–] einkorn@feddit.org 3 points 2 months ago (2 children)

Now hold my beer for a second, English is just my second language, but "built" is past tense for "build", isn't it?

  • They build a trailer filled with AI → Present tense, i.e. they are doing it right now
  • They built a trailer filled with AI → Past tense, i.e. the trailer is finished.
[–] ech@lemm.ee 7 points 2 months ago* (last edited 2 months ago) (1 children)

Nobody says they "built a trailer". Created, edited, made, maybe even "put together". But not "built". It technically works, but it's still wrong.

*Thinking about it more, I'd bet the program mixed up the word for house trailer or something else physical. Build/built would track better for that.

[–] jmcs@discuss.tchncs.de 3 points 2 months ago

Not a native speaker, but if I wanted to boil it down to a word I would use "made a trailer". I think you are right about the algoritm confusing a movie trailer with a physical trailer.

[–] Cube6392@beehaw.org 3 points 2 months ago (1 children)

I think the issue is that this marketing consultant didn't build anything. They just prompted an LLM to generate output

[–] einkorn@feddit.org 1 points 2 months ago

Good point!