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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] eugenia@lemmy.ml 30 points 3 months ago* (last edited 3 months ago) (1 children)

The ads have become too long. Some of them are 40 seconds long, for a 3 minute video. That's unacceptable. I have thought about it, and I think the best would have been a single 8 second ad, unskippable. But never more than that. That, I could take. But multiple ads (even if they're just 5 secs each but you have to be vigilant to press "skip"), or long ads, or interrupting ads, are just too much to accept.

[–] tburkhol@lemmy.world 6 points 3 months ago

Without an adblocker, I used to mute the system and put youtube in a background window. Do something else long enough for the video and all its ads to play, then go watch it. They wouldn't play the ads on a second play through, and it would interrupt the cycle of constantly playing a new video.