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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

462 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] Alpha71@lemmy.world 38 points 3 months ago* (last edited 3 months ago) (3 children)

Ads suck, but the type of ad is what is sucking the most. All I'm getting are ads for get rich quick schemes. You never see big name brands advertise on youtube anymore.

[–] Evilcoleslaw@lemmy.world 5 points 3 months ago* (last edited 3 months ago)

Last time I disabled an ad blocker to try it on desktop, I was getting scammy looking product ads. On my phone if I browse Shorts (revanced doesn't stop those ads) it's all straight-up financial/health benefits scams.

But the other night I accidentally opened the 1st party YouTube app on my TV instead of Smart Tube Next and the ads were for big brands. So there's probably a different level of desirability based on content type and device type at play.

[–] latenightnoir@lemmy.world 5 points 3 months ago (1 children)

I'm mostly getting product ads on YouTube, but they're so poorly planned and low-effort that they annoy the everloving spit out of me... In all regards, streaming services have officially become at least as bad as cable tv used to be...

[–] TheLowestStone@lemmy.world 3 points 3 months ago

They are worse. Unless you're using an adblocker.

[–] Katana314@lemmy.world 4 points 3 months ago (1 children)

Part of me once wished for a utopia of only getting ads for things I have a reasonable interest in - working to inform me about options to spend my money on a service or product I need. It was based on Steam, which shows ads for games I like. No repeating ads to harass a particular message, no convincing people they need Brand X.

I don’t imagine we’ll ever get close to that.

[–] AWittyUsername@lemmy.world 2 points 3 months ago

We do but you have to agree to give up your data and browsing traffic to do so