this post was submitted on 17 Aug 2024
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Yep, a close friend of mine managed to be an established content creator with brand deals. I won't go into specifics as it's quite easy to extrapolate who the person are, but many people that are our mutual friends already started to think that “If [redacted] can manage to be a content creator then I must too” and started to clout chase.
Does your friend enjoy the work? People don't appreciate how much work it is, and how difficult it can be to have your channel become successful enough to be a job (especially if you start out making stuff that you enjoy)
Sorry for the late reply, to answer your question is based on my discussion with them regarding their content creation is that they view it as a job now. At first, they worked their ass of producing content. But now they got their own team that helps with content creation. The niche that they're focusing are enjoyable enough but it can lead to parasocial relationships with their followers. It's been to the point that if they have to wear the typical sunglasses + mask + hoodie in order to remain incognito in public.
Luckily they understood that content creating is not a permanent job and has been saving and investing their money so that they can retire a la Pewdiepie.